Rumours began to circulate on May 11, 2023, that Linda Yaccarino, the chairman of global advertising and partnerships at NBCUniversal was about to take on a new title.
According to people familiar with the situation, Yaccarino is “in talks to become the new CEO of Twitter,” according to The Wall Street Journal on Thursday, May 11 2023.
According to an anonymous source, talks between Yaccarino and Elon Musk are “at an advanced stage,” though the identity of the social media platform’s new CEO has yet to be officially confirmed.
Linda Yaccarino has been working for months to help Twitter repair its relationship with advertisers. She interviewed Musk in April 2023, at an industry event in Miami Beach, and NBCUniversal recently expanded a deal with Twitter to make content related to the 2024 Paris Olympics available on the social site.
Linda Yaccarino, who spent a significant portion of her career at WarnerMedia’s TV operations before joining NBCUniversal last decade, oversees the Comcast-owned company’s global ad-sales efforts, with Peacock and NBC among the assets she helps bolster with revenue.
In recent years, she has spearheaded initiatives to generate new cash flows through e-commerce and worked to redefine how the TV industry measures its audiences for advertisers in the hopes of giving Madison Avenue more credibility in paying for people who watch their favourite shows via streaming video. Since she joined NBCU in 2011, her team has generated more than $100 billion in ad sales.
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